Notesfromthe agency.
Writing by the people who built the thing. Decisions we got right, ones we didn't, and the slow parts of AI nobody wants to write about. Posted when we have something to say — not on a schedule.
14 articles
02
AI
RAG architecture patterns: when to chunk, when to chunk differently
Document structure, token budgets, and re-ranking — the decisions that separate a janky chatbot from a reliable knowledge assistant.
Apr 202511 min read
03
Design
Building a design system that survives a team of 40
Token architecture, decision logs, and the governance model that keeps 40 engineers from accidentally forking your UI.
Apr 20257 min read
04
Engineering
Six months with Next.js App Router: what we'd do differently
Server components, caching gotchas, and the moment we realised our mental model was entirely wrong. Real project lessons.
Mar 202510 min read
05
Mobile
Migrating a 150k-user app to the React Native new architecture
What broke, what got faster, and the one bridging bug that took three days to find.
Mar 20258 min read
06
Product
Our discovery sprint template: two weeks that save six months
The exact artefacts, interviews, and decisions we make in week one before a single line of code gets written.
Feb 20256 min read
07
Engineering
Supabase at scale: what no one tells you about row-level security
Performance traps, policy debugging, and the indexing strategy that dropped our p99 from 800ms to 40ms.
Feb 202512 min read
08
Brand
Brand strategy for B2B SaaS: why boring loses deals
Positioning, voice, and visual identity advice for founders who think branding is for consumer apps.
Jan 20255 min read
09
Engineering
React vs Next.js in 2026: choosing the right frontend architecture
A technical comparison of client-rendered single page applications and server-first routing setups for modern software builds.
Jun 20268 min read
10
Product
Cost of building SaaS products: a transparent guide for founders
Breaking down engineering salaries, design systems, server setups, and maintenance overhead for modern software platforms.
Jun 202610 min read
11
Mobile
React Native app development cost in India: budgeting for success
Comparing cross-platform mobile app development budgets, timelines, and talent considerations for startups.
May 20269 min read
12
AI
AI agent development guide: architecting autonomous workflows
How to build reliable autonomous agents using tool-calling, planning loops, and robust evaluation suites.
May 202612 min read
13
AI
RAG vs Fine-Tuning: how to choose the right AI strategy
A comparison of Retrieval-Augmented Generation (RAG) and model fine-tuning for custom enterprise AI applications.
Apr 202611 min read
14
Brand
Local SEO for Gujarat businesses: how to rank and generate local leads
A practical roadmap for IT companies, ecommerce brands, and agencies looking to capture regional organic traffic.
Apr 20269 min read
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